ABOUT US

DOMAINS

SERVICES

EVENTS & COURSES

Where the spirit of sport

meets the intelligence of the future.

SportAI Foundation is a global, non-profit foundation at the frontline of AI in sport. We help sport leaders and sport organizations make sense of what’s coming next, and turn it into competitive advantage, fair play and meaningful human impact.

AI will make the difference in sports. From the boardroom to the training pitch. From commercial models to talent scouting. From data challenges to grass roots programs. AI will bring you to the intelligent sport ecosystem of tomorrow.

Explore our domains

Work with SportAI

Who We Are

The SportAI Foundation is an independent, international organisation dedicated to shaping how artificial intelligence, data and digital technologies are used in sport – on and off the field.

What We Do

We work across six core domains that together define the intelligent sport ecosystem. Each domain connects into the others. Together, they form a single, coherent view of the future of sport.

Athlete development & rights

Safeguarding athletes in a data-driven world – from performance tracking and biometric data to digital identity, consent and life after sport.

Athlete development & rights

Safeguarding athletes in a data-driven world – from performance tracking and biometric data to digital identity, consent and life after sport.

Athlete development & rights

Safeguarding athletes in a data-driven world – from performance tracking and biometric data to digital identity, consent and life after sport.

Ethical frameworks & governance

Helping federations, leagues and governments build responsible AI policies, governance frameworks and standards that protect the integrity of sport.

Ethical frameworks & governance

Helping federations, leagues and governments build responsible AI policies, governance frameworks and standards that protect the integrity of sport.

Ethical frameworks & governance

Helping federations, leagues and governments build responsible AI policies, governance frameworks and standards that protect the integrity of sport.

Business & commercial innovation

Rethinking sponsorship, fan engagement, media and revenues in a world of platforms, personalisation and new digital assets.

Business & commercial innovation

Rethinking sponsorship, fan engagement, media and revenues in a world of platforms, personalisation and new digital assets.

Business & commercial innovation

Rethinking sponsorship, fan engagement, media and revenues in a world of platforms, personalisation and new digital assets.

Elite sport performance

Supporting high-performance environments to use AI, analytics and new technologies in ways that enhance coaching, game intelligence, health and resilience.

Elite sport performance

Supporting high-performance environments to use AI, analytics and new technologies in ways that enhance coaching, game intelligence, health and resilience.

Elite sport performance

Supporting high-performance environments to use AI, analytics and new technologies in ways that enhance coaching, game intelligence, health and resilience.

Sport accessibility & participation

Using technology and open data to open up sport - reducing inequality, improving access and designing data-informed community pathways.

Sport accessibility & participation

Using technology and open data to open up sport - reducing inequality, improving access and designing data-informed community pathways.

Sport accessibility & participation

Using technology and open data to open up sport - reducing inequality, improving access and designing data-informed community pathways.

AI-integrated sport policy

Advising governments, cities and agencies on regulation, infrastructure planning and investment strategies in an AI-enabled sport ecosystem.

AI-integrated sport policy

Advising governments, cities and agencies on regulation, infrastructure planning and investment strategies in an AI-enabled sport ecosystem.

AI-integrated sport policy

Advising governments, cities and agencies on regulation, infrastructure planning and investment strategies in an AI-enabled sport ecosystem.

Who we work with

SportAI is a neutral space where the key actors in sport’s future can meet, learn and build together.

Athletes and athlete representative bodies

Athletes and athlete representative bodies

Athletes and athlete representative bodies

Clubs, leagues and federations

Clubs, leagues and federations

Clubs, leagues and federations

National Olympic Committees and high-performance systems

National Olympic Committees and high-performance systems

National Olympic Committees and high-performance systems

Governments, cities and policy agencies

Governments, cities and policy agencies

Governments, cities and policy agencies

Technology, data and AI companies

Technology, data and AI companies

Technology, data and AI companies

Universities, research institutes and think tanks

Universities, research institutes and think tanks

Universities, research institutes and think tanks

Foundations, NGOs and community sport organisations

Foundations, NGOs and community sport organisations

Foundations, NGOs and community sport organisations

Commercials companies in sport

Commercials companies in sport

Commercials companies in sport

Events owners and media right owners

Events owners and media right owners

Events owners and media right owners

Our services

Our role is to connect perspectives, translate between worlds, and turn complex technology questions into clear strategic choices for sport.

Advisory & strategic guidance

We support boards and executive teams to understand the AI landscape, clarify risks and opportunities, and define a sport-specific digital and AI strategy.

Advisory & strategic guidance

We support boards and executive teams to understand the AI landscape, clarify risks and opportunities, and define a sport-specific digital and AI strategy.

Executive education & leadership development

We design and deliver intensive courses, masterclasses and in-house programs for leaders who need more than inspiration – they need the tools to act.

Executive education & leadership development

We design and deliver intensive courses, masterclasses and in-house programs for leaders who need more than inspiration – they need the tools to act.

Research, insights & indices

We produce thought leadership, indices and applied research that map where sport is today and where it needs to move – from participation and fan trends to governance and digital maturity.

Research, insights & indices

We produce thought leadership, indices and applied research that map where sport is today and where it needs to move – from participation and fan trends to governance and digital maturity.

Collaborative pilots & ecosystems

We convene multi-partner projects that trial new approaches in real sport environments – building prototypes, testing ethical frameworks and sharing what works across the system.

Collaborative pilots & ecosystems

We convene multi-partner projects that trial new approaches in real sport environments – building prototypes, testing ethical frameworks and sharing what works across the system.

Advisory & strategic guidance

We support boards and executive teams to understand the AI landscape, clarify risks and opportunities, and define a sport-specific digital and AI strategy.

Executive education & leadership development

We design and deliver intensive courses, masterclasses and in-house programs for leaders who need more than inspiration – they need the tools to act.

Research, insights & indices

We produce thought leadership, indices and applied research that map where sport is today and where it needs to move – from participation and fan trends to governance and digital maturity.

Collaborative pilots & ecosystems

We convene multi-partner projects that trial new approaches in real sport environments – building prototypes, testing ethical frameworks and sharing what works across the system.

Founding board members